Paid search and paid social, run against revenue, not clicks
Kindle & Slate runs Google, Microsoft, Meta and LinkedIn ads for growth-stage SaaS, eCommerce and service brands. Every campaign is tied to a pipeline or revenue target set by a senior strategist, not managed channel by channel in isolation.
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What performance marketing means here
Performance marketing is paid advertising measured by business results: leads, sales and cost to acquire a customer. We decide which channels deserve budget, build the campaigns and landing pages, and cut what doesn't pay back.
What we run
- Paid search: Google Ads and Microsoft Ads, from keyword strategy through to the landing page
- Paid social: Meta (Facebook and Instagram) and LinkedIn, including account-based targeting and uploaded customer lists
- Landing pages and conversion rate: pages built for the ad, plus A/B testing on offers and copy
- Tracking and attribution: GA4, Tag Manager and conversion tracking set up correctly before we spend a dollar
- Reporting: a shared dashboard covering spend, cost per lead and pipeline, reviewed monthly
How an engagement starts
- Account audit (week 1): what's working, what's wasting budget and what's tracked wrong
- Fix tracking and structure (weeks 2–3): clean conversions, then rebuilt campaigns around buyer intent
- Launch and test (months 1–2): new campaigns, landing pages and creative tests
- Scale (ongoing): shift budget to what produces pipeline, and cut what doesn't
Track record
In-house, Becca Grieb has managed annual marketing budgets of up to $10M, tripled lead volume year over year and cut cost per lead in half. See the brands we've worked with.
Frequently asked questions
Can you take over an existing ad account?
Yes. Most engagements start with an audit of an account someone else built. We keep what works and rebuild what doesn't.
Do you only run ads, or the whole strategy?
Ads can be a standalone engagement, but they work best inside a full plan led by a senior strategist. See Fractional CMO + Team.
How quickly will we see results?
Tracking and account fixes usually show up in the first few weeks. New campaigns typically need 60 to 90 days of testing before we scale budget behind what works.
Wondering what this costs? See our guide to fractional CMO and agency costs in Canada.
Ready to talk?
Want paid media inside a full growth plan? See Fractional CMO + Team.