Becca steps in as your senior marketing leader — defining the strategy, structure, and roadmap needed to accelerate growth. From aligning leadership around business goals to building the right team and channels, Becca will ensure your marketing is driving outcomes that matter.

The focus:

• Build a clear marketing strategy tied to revenue goals

• Define the right growth priorities and KPIs

• Bridge leadership, sales, and marketing alignment

• Create scalable systems that sustain performance

The K+S team is ready to execute from there. Think of it as your in-house marketing leader — without the full-time overhead — and the out of house marketing team to get it done.

Fractional CMO Leadership + Full-Funnel Planning

We set the direction, define priorities, and build the roadmap that connects marketing activity to measurable business growth. Whether you’re building from scratch or optimizing what’s already working, we create strategies that align teams, budgets, and outcomes.

We help you:

• Build a data-driven marketing roadmap tied to revenue goals

• Define positioning, audience segments, and key growth levers

• Identify gaps and opportunities across channels

• Develop go-to-market strategies and measurement frameworks

We don’t just advise — we lead, plan, and plug in alongside you.

Scaling What Works, Cutting What Doesn’t

We build and optimize full-funnel growth systems — from acquisition to retention. Our approach blends creativity, experimentation, and performance analytics to ensure every campaign drives measurable impact.

We help you:

• Design and manage multi-channel growth campaigns

• Develop conversion funnels that turn attention into revenue

• Run A/B tests to refine creative, copy, and offers

• Align marketing spend with growth KPIs

We move fast, measure everything, and focus on scalable ROI.

Positioning That Connects and Converts

Your brand isn’t just how you look — it’s how you make people feel. We help you define the identity, voice, and messaging that resonate with your ideal audience while fueling long-term loyalty and recognition.

We help you:

• Clarify your brand positioning and unique value proposition

• Build messaging frameworks that unify tone and purpose

• Develop visual and verbal identity systems

• Create brand guidelines and assets ready for launch

A brand with clarity earns trust — and drives performance.

Precision Campaigns That Capture Intent

We manage high-performing paid search campaigns that drive qualified leads and measurable ROI. By targeting intent and optimizing performance daily, we make every dollar work harder.

We help you:

• Build and optimize Google Ads and Bing campaigns

• Identify profitable keywords and audience segments

• Create ad copy and landing pages that convert

• Track ROI and continuously improve performance

We turn search intent into revenue — efficiently and at scale.

Words That Win Hearts — and Conversions

We craft content that connects emotionally and performs strategically. From brand storytelling to conversion-driven copy, we build narratives that attract, educate, and convert your audience.

We help you:

• Create blog content, landing pages, and campaign copy

• Develop messaging frameworks and editorial calendars

• Optimize content for search and engagement

• Align every piece with your brand’s voice and growth goals

We write with strategy, not guesswork.

Data-Driven Growth Across Every Channel

Performance marketing is where art meets analytics. We plan, launch, and optimize campaigns that directly drive revenue — balancing creative excellence with data-backed precision.

We help you:

• Run cross-channel campaigns (search, social, display, video)

• Measure and optimize cost per acquisition (CPA) and ROI

• Build attribution models to understand true performance

• Continuously test, refine, and scale what works

We turn your marketing spend into measurable returns.

Community, Credibility, and Conversion

We don’t post for the sake of posting. We build social media strategies (paid and earned) that connect your brand to your audience, drive engagement, and turn awareness into measurable growth.

We help you:

• Develop platform-specific strategies for LinkedIn, Instagram, and Meta

• Create content calendars and engagement frameworks

• Manage paid social campaigns that drive awareness and conversion

• Build thought leadership and brand visibility

Your social media should do more than look good — it should grow your business.

Visibility That Builds Trust and Authority

We help your brand earn attention — not just buy it. From press placements to thought-leadership features, we position you as a credible voice in your industry.

We help you:

• Develop PR strategies aligned with brand goals

• Craft stories and pitches that capture media interest

• Secure placements in targeted publications and podcasts

• Build authority through consistent, strategic visibility

PR isn’t about noise — it’s about trust, timing, and storytelling that lasts.

Email Automation

Personalized Journeys That Nurture and Convert

We design automation systems that deliver the right message to the right person at the right time — keeping your audience engaged and your pipeline moving.

We help you:

• Build automated workflows for acquisition, onboarding, and retention

• Segment audiences and personalize messaging

• Optimize open rates, click-throughs, and conversions

• Integrate email with your CRM and broader marketing tech stack

Automation doesn’t replace human connection — it amplifies it.