We're not a traditional agency. We never wanted to be.
Kindle & Slate was built for growth-stage brands that need more than execution — they need leadership. We embed into your business as your outsourced marketing team, unify every function under one growth strategy, and stay accountable to results.
We've been on the client side. We've run the agency side. We built K&S because we knew there was a better way to do both.
We step into your business, unify all marketing functions, and deliver measurable top‑line and bottom‑line growth.
Who We Are
A team of specialists. One growth engine.
Kindle & Slate is led by Becca Grieb, a fractional CMO with 15+ years building growth functions for SaaS, eCommerce, and service-based brands. Around her is a team of growth marketers, brand journalists, UX designers, performance specialists, and content strategists.
We don't staff excessively. Every client gets senior-level thinking at every stage — from strategy through to execution.
This is what makes us different from a traditional agency, and from hiring a single consultant.
Our Mission
We don't sit on the sidelines. We integrate with your team, own the metrics, and deliver the performance you expect — without the overhead of a traditional agency model.
What does that look like in practice? No billable hours. No account managers playing telephone. No decks that gather dust. Just senior-led strategy, hands-on execution, and outcomes you can measure.
How We Work
We work with a select group of clients at a time — intentionally. That's how we stay fully embedded, fully accountable, and fully invested in your growth.
Here's what that looks like:
We plug in as your marketing team. Not a vendor. Not a consultant. We sit inside your business, learn your goals, and take ownership of the marketing function.
We unify everything under one strategy. Demand generation, content, creative, digital, PR, channel partnerships — all connected, all pointing at the same growth targets.
We measure and report honestly. We use data to make decisions and we tell you the truth about what's working — even when it's uncomfortable.
We scale with you. As your business grows, the engagement evolves. We're built for long-term partnerships, not one-off projects.
Our Values
Our Values
Transparency. We tell you what we think, not what you want to hear. If we're not the right fit, we'll say so. Our best client relationships are built on honesty first.
No BS. No fluff, no unnecessary spend, no bloated retainers. We charge for outcomes, not overhead.
Growth Mindset. The marketing landscape never stops changing. Neither do we. We're constantly learning, testing, and improving — for ourselves and for our clients.
Data. Every decision is informed by numbers. We measure accurately, report transparently, and optimize relentlessly.
Think we might be a fit?
We're selective about who we work with — not to be exclusive, but because deep partnerships drive better results. If you're a growth-stage brand ready to bring real marketing leadership into your business, let's have an honest conversation about where you are and where you want to go.
Our Values
Transparency.
We’re committed to understanding your business and needs. If it’s not the best fit, we’ll tell you. We are not looking to build a large portfolio of work but rather a strong portfolio with great clients. We believe in being open, honest, and all-in - even when we can’t control the outcome. The foundation of our team communication, our work and client relationships rests on vulnerability. And we aren’t afraid to get our hands dirty.
No BS.
We don’t love fluff or small talk. We also don’t love charging clients unnecessarily… that’s what makes us different and we are committed to keeping it that way.
Growth Mindset.
We reframe our approach to challenges as opportunities to get in the arena and try to things, building on the approaches we already use. The digital world is constantly evolving and because of this, we are constantly working to grow and develop our own skills.
Data.
We value numbers and making data-driven decisions. We use numbers and our extensive training to inform our clients and support their business strategies. It’s our promise to you that we will measure and report accurately on all projects.