We're not a traditional agency. We never wanted to be.
Kindle & Slate was built for growth-stage brands that need more than execution — they need leadership. We embed into your business as your outsourced marketing team, unify every function under one growth strategy, and stay accountable to results.
We've been on the client side. We've run the agency side. We built K&S because we knew there was a better way to do both.
We step into your business, unify all marketing functions, and deliver measurable top‑line and bottom‑line growth.
Who We Are
A team of specialists. One growth engine.
Kindle & Slate is led by Becca Grieb, a fractional CMO with 15+ years building growth functions for SaaS, eCommerce, and service-based brands. Around her is a team of growth marketers, brand journalists, UX designers, performance specialists, and content strategists.
We don't staff excessively. Every client gets senior-level thinking at every stage — from strategy through to execution.
This is what makes us different from a traditional agency, and from hiring a single consultant.
Meet the founder
Becca Grieb, Founder and Fractional CMO
Becca has spent 15+ years building growth functions for SaaS, eCommerce and service brands, on both the client side and the agency side. She leads every Kindle & Slate engagement personally and sets the strategy the team executes.
$40M+
ARR growth contributed across client engagements
$10M+
in annual marketing budgets managed
150+
brands supported
15+
years leading growth marketing
Credentials
- MA, Communications and Technology
- Stanford LEAD
- Teaches marketing at Conestoga College
- Founded Kindle & Slate in 2011
Selected results
- 3X revenue growth in 18 months
- Grew organic search to 60% of site sessions, cutting paid spend by $1M a year
- Tripled lead volume year over year and cut cost per lead in half
Brands Becca and the team have worked with include Vega, Rocky Mountain Soap Company, Elmira Stove Works, Perceptful.AI and Beacon HR. See our clients · More about Becca
Our Mission
We don't sit on the sidelines. We integrate with your team, own the metrics, and deliver the performance you expect — without the overhead of a traditional agency model.
What does that look like in practice? No billable hours. No account managers playing telephone. No decks that gather dust. Just senior-led strategy, hands-on execution, and outcomes you can measure.
How We Work
We work with a select group of clients at a time — intentionally. That's how we stay fully embedded, fully accountable, and fully invested in your growth.
Here's what that looks like:
We plug in as your marketing team. Not a vendor. Not a consultant. We sit inside your business, learn your goals, and take ownership of the marketing function.
We unify everything under one strategy. Demand generation, content, creative, digital, PR, channel partnerships — all connected, all pointing at the same growth targets.
We measure and report honestly. We use data to make decisions and we tell you the truth about what's working — even when it's uncomfortable.
We scale with you. As your business grows, the engagement evolves. We're built for long-term partnerships, not one-off projects.
Our Values
Our Values
Transparency. We tell you what we think, not what you want to hear. If we're not the right fit, we'll say so. Our best client relationships are built on honesty first.
No BS. No fluff, no unnecessary spend, no bloated retainers. We charge for outcomes, not overhead.
Growth Mindset. The marketing landscape never stops changing. Neither do we. We're constantly learning, testing, and improving — for ourselves and for our clients.
Data. Every decision is informed by numbers. We measure accurately, report transparently, and optimize relentlessly.
Think we might be a fit?
We're selective about who we work with — not to be exclusive, but because deep partnerships drive better results. If you're a growth-stage brand ready to bring real marketing leadership into your business, let's have an honest conversation about where you are and where you want to go.