Email and lifecycle automation that turns leads into customers
Kindle & Slate builds the newsletters, nurture flows and lifecycle automation that move people from first touch to closed deal, and from first purchase to repeat customer. We work in the tools you already have, connected to your CRM.
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What lifecycle marketing means
Lifecycle marketing sends the right message at each stage of the customer relationship: welcome, nurture, conversion, onboarding, retention and win-back. Each message is triggered by what the person did, not by a calendar blast.
What we build
- Nurture flows: welcome, lead nurture and post-event sequences that move prospects to a sales conversation
- Newsletters: a recurring editorial cadence with templates, content calendar and deployment
- Lifecycle stages and CRM setup: clear stage definitions, list hygiene and lead scoring
- eCommerce flows: abandoned cart, post-purchase, replenishment and win-back
- Reporting: open, click and conversion tracking tied back to pipeline and revenue
Platforms we work in: HubSpot, Klaviyo, Mailchimp, Attio and Squarespace Email Campaigns.
How an engagement starts
- Map the journey (week 1): stages, triggers and the gaps where leads go cold
- Clean the data (weeks 1–2): lists, consent and CRM fields
- Build the core flows (weeks 2–6): the 2 or 3 flows that will move revenue first
- Run and optimize (ongoing): newsletter cadence, testing and monthly reporting
Frequently asked questions
Do we need to switch email platforms?
Usually not. We work in what you have and only recommend a switch if the tool is blocking growth.
Can you write the emails too?
Yes. Strategy, copy, design and deployment are all included.
How is this different from a newsletter service?
We build the system around the newsletter: triggers, segments and flows tied to your sales process.
Wondering what this costs? See our guide to fractional CMO and agency costs in Canada.
Ready to talk?
Want lifecycle marketing inside a full growth plan? See Fractional CMO + Team.