Fractional CMO leadership, with the team to execute it
Kindle & Slate is an embedded growth marketing team for SaaS, eCommerce and service brands, led by fractional CMO Becca Grieb. You get a senior marketing leader and the specialists to run the plan, under one roof and accountable to one set of numbers.
Schedule Your Growth Partnership Call
What is a fractional CMO with an execution team?
A fractional CMO is a senior marketing executive who leads your marketing part-time, without a full-time salary. On their own, they set the strategy but need someone else to carry it out. Kindle & Slate pairs that leadership with an execution team, so the person who writes the plan is accountable for the results, and the people running your campaigns report to them.
Who this is for
- Growth-stage SaaS, eCommerce and service brands that are ready to scale
- Companies with a strong product and a clear market, but no head of marketing, or a small team without senior leadership
- Founders who are still running marketing themselves and need it off their plate
- Teams juggling several agencies and freelancers with no one connecting the work to revenue
Probably not a fit yet if you are still finding product-market fit, or you only need one channel run (for example, just Google Ads). We'll tell you so on the first call.
How it works
- Discovery call (week 0). No pitch. We talk through where growth is stuck and whether there's a fit.
- Audit and diagnosis (weeks 1–2). We review your positioning, channels, funnel, data and team, and find the real constraint.
- Roadmap and KPIs (weeks 3–4). A 90-day plan tied to revenue, pipeline or retention targets, with clear owners.
- Build and launch (months 2–3). The execution team stands up or fixes the channels the plan calls for.
- Run and optimize (ongoing). Monthly strategy sessions, shared dashboards and quarterly planning. We scale what works and cut what doesn't.
What's included
Leadership
- Marketing strategy and roadmap tied to business goals
- KPI setting, budget allocation and executive reporting
- Alignment between leadership, sales and marketing
- Managing your in-house marketers, freelancers or other vendors
Execution
- Paid search and paid social
- SEO and AI search visibility
- Email and lifecycle automation
- Content, creative and brand messaging
- Analytics, attribution and reporting
How this compares to your other options
| Option | Who sets strategy | Who executes | Who owns results | Best when |
|---|---|---|---|---|
| Full-time CMO | In-house executive | Team you still need to hire | The CMO | You can afford an executive salary and a full team |
| Solo fractional CMO | Part-time executive | Your existing team | Shared and often unclear | You already have a capable team that needs a leader |
| Traditional agency | Usually the client | Agency, channel by channel | Rarely tied to revenue | You know exactly what to run and need hands |
| Kindle & Slate | Fractional CMO (Becca) | Embedded K&S team | One team, one set of KPIs | You need both the leader and the team |
The 5-Layer Growth Stack
Every engagement runs on the same diagnostic, so we fix the constraint that's actually holding growth back, not just the most visible one.
- Positioning Clarity: a message your buyers understand in seconds
- Audience Precision: knowing exactly who buys, and why
- Channel Fit: spending where those buyers actually are
- Conversion Architecture: a funnel that turns attention into revenue
- Retention Loop: keeping and growing the customers you win
Results
- $40M+ in ARR growth contributed across client engagements
- 150+ brands supported, from early-stage startups to established market leaders
- $10M+ in annual marketing budgets managed
- 3X revenue growth in 18 months
Brands we've worked with include Vega, Rocky Mountain Soap Company, Elmira Stove Works, Perceptful.AI and Beacon HR. See our clients.
Who leads your marketing
Becca Grieb is the founder of Kindle & Slate and a fractional CMO with 15+ years building growth functions for SaaS, eCommerce and service brands. She holds an MA in Communications and Technology and a Stanford LEAD credential, and teaches at Conestoga College. Meet Becca.
Frequently asked questions
What does a fractional CMO actually do?
A fractional CMO owns your marketing strategy, priorities and results on a part-time basis. They set the plan, choose the channels, manage the people doing the work and report to leadership on what marketing is delivering. At Kindle & Slate, that role is held by Becca, with our team running the execution.
How is this different from hiring a marketing agency?
Most agencies execute what you tell them to, channel by channel, and report on activity. We lead first: we set the strategy, own the KPIs and then run the work. You get one accountable team instead of managing several vendors yourself.
How much does a fractional CMO with an execution team cost?
Engagements are scoped to your goals and the channels involved. Engagements start at $4,500 per month. We'll give you a clear proposal after the discovery call, with no billable hours.
How quickly will we see results?
You'll have a diagnosis and a 90-day roadmap within the first month. Paid channels usually show movement within the first 60 to 90 days; SEO and brand work compound over 3 to 6 months. We agree on leading indicators up front so you can track progress before revenue catches up.
Do you replace our in-house team?
No. We integrate with whoever is already there. Some clients bring us in as their entire marketing function; others have a team that needs senior leadership on top. Either way, we make your existing team better, not redundant.
Do you offer shorter engagements?
Yes. If you need clarity before committing, we offer a marketing audit or a short strategy sprint. Many ongoing partnerships start there. See how we work.
Ready for marketing leadership that owns the outcome?
We work with a small number of clients at a time, so when we're in, we're fully in. Let's find out if we're the right fit.